Because 24-by-36 is the standard one-sheet size, this stand turns any printed movie poster or large-format graphic into floor signage without custom framing: a screening lobby rotates titles, an event floor rotates sponsors, and the stand simply accepts the next poster. The weighted H-Base holds it steady where crowds move. Satin aluminum gives it a bright, finished presence, and the Directrac Double-Sided Poster Cartridge adds two-faced messaging with cartridge-swap changes. For tighter floors and the smaller standard size, the 22-by-28 Directrac carries the same system down a step. SKU 50-4520A/SA/WB/SET.